Having to backtrack and redo things you didn’t think through earlier means you pay for the same work at least twice.
This is the first phase of our process—and nothing else happens until it’s complete. Why? Because skipping ahead without a solid plan is exactly how projects end up costing twice what they should. Proper planning prevents costly problems later and ensures your project stays on budget.
Most clients come to us with a rough idea of what they want. The planning phase turns that rough idea into a clear blueprint everyone agrees on—so the phases that follow move quickly, cleanly, and without surprises.
What happens in this phase
We work with you to define the foundation of your site: what it needs to accomplish, who it’s for, how it should be structured, and what it should sound like. We also gather any materials you already have—logos, brand assets, existing copy—and identify what needs to be created from scratch.
By the end of this phase, you’ll have a clear, page-by-page outline of exactly what needs to be written and where it goes. That outline drives everything that follows.
We’ll also gather any materials you already have—like logos, style guides, old copy, and brand assets—and identify what needs to be created from scratch.
Most importantly, we’ll create a clear, strategic content outline for your site—so you know exactly what needs to be written, and where it goes.
A note on content
At the end of the planning phase, you’ll have a clear content outline—a page-by-page blueprint of what needs to be written. You can write it yourself, or hand it off to us as an add-on.
No pressure. Just a conversation about what you need.