When a website project goes bad, it’s almost always because there’s no plan or shared understanding of what’s supposed to happen next. Design starts before content is final, development begins before design decisions are made, deadlines slip, things have to be done over, and everyone’s unhappy.
The waterfall method is all about doing things step-by-step, in order, with careful planning at every stage.
Each decision is informed by what came before. Each step moves us closer to a site that’s cohesive, purposeful, and ready to launch. The Waterfall approach is the reason we’re able to build custom WordPress websites for just $5K.
We run a content‑first, Waterfall process so every decision has a purpose. That’s how we keep projects on schedule and on budget—and it’s why the sites we deliver read clearly, look polished, and can be updated by non‑technical teams in minutes.
We follow a step-by-step process based on the Waterfall method, a project management methodology with a linear approach. Originally conceived for software development projects, we’ve adjusted it to work for web projects. It’s a step-by-step process in which each stage must be fully completed before the next one begins. It’s not just about knowing what the phases are, though—it’s about doing them in the right order.
- Stage 1: Plan We define your goals, map out your pages, and create a clear outline that guides everything else.
- Stage 2: Content You write it—or we help. Either way, your message comes first, so the design has a job to do.
- Stage 3: Design We create a design to support your content and guide your visitors to the action(s) you want them to take.
- Stage 4: Develop We build your site on WordPress: fast, mobile-friendly, and easy for you to update and manage.
That order is what keeps your project focused, efficient, and on budget.
Not surprisingly, the time we invest in the early phases reduces costs in later stages.
The beauty of this approach is its economy, clarity, and focus. There’s no going back and doing things over, no second-guessing. We stick with the decisions and plans we made early on, ensuring a smooth process and no surprises.
