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5 website mistakes that might be costing you customers

August 25, 2025Small Business

Your website is often the first impression potential customers have of your business. If it’s confusing, slow, or hard to use, they’ll leave—and go straight to a competitor.

The good news is that most website problems are fixable, and you don’t need to be a technology expert to understand what’s going wrong. Here are the top five mistakes that could be costing you customers—and how to make sure your website is working for your business, not against it.

  1. Your website loads too slowly

    Ever clicked on a website, waited a few seconds, and then given up? You’re not alone. People expect sites to load in under three seconds: any slower, and they’re gone.

    Why it’s a problem

    • Slow sites lose visitors. Nearly 40% of people will abandon a site that takes more than three seconds to load.
    • Google penalizes slow sites. If your site is slow, you’ll rank lower in search results.

    How to fix it

    • Optimize images: large image files slow things down. Resize and compress them.
    • Use fast hosting: cheap hosting is slow hosting. Invest in reliable hosting for better speed.

    We build fast-loading sites from the ground up, so you won’t have to worry about speed issues.

  2. Your website isn’t mobile-friendly

    Over 60% of web traffic now comes from mobile devices. If your site looks great on a laptop but is a disaster on a phone, you’re losing customers.

    Why it’s a problem

    • Google ranks mobile-friendly sites higher (it’s an official ranking factor).
    • If people have to pinch, zoom, or scroll awkwardly, they’ll leave.
    • It makes your business look outdated. Customers expect a smooth mobile experience.

    How to fix it

    • Use a responsive design: your site should automatically adjust to any screen size.
    • Check your site on a phone: if it’s hard to navigate, fix it.
    • Make buttons and text easy to tap: tiny buttons and cramped text frustrate people.

    Every site we build is mobile-friendly, because a site that doesn’t work on mobile doesn’t work.

  3. There’s no clear call to action (CTA)

    A website without a clear next step is like a store without a checkout counter. If visitors don’t know what to do next, they’ll leave.

    Why it’s a problem

    • Most visitors won’t take the next step unless you make that step obvious.
    • A confusing site leads to high bounce rates (people leaving without doing anything).
    • Your site should work for you, not just exist.

    How to fix it

    • Decide what you want visitors to do. Should they call? Book an appointment? Buy something?
    • Use clear CTAs (for example, “Schedule a free call” instead of “Learn more”).
    • Make it obvious. Your CTA should be visible on every page

    We build sites with clear, effective CTAs—so your website actually drives business.

  4. Bad or confusing navigation

    Ever been to a website where you couldn’t find what you were looking for? That’s bad navigation—and it’s a major reason why visitors leave.

    Why it’s a problem

    • People won’t waste time hunting for information.
    • A confusing menu = frustrated visitors.
    • Too many options = decision overload.

    How to fix it

    • Keep your navigation simple. Stick with a maximum of 5-7 menu items.
    • Make sure key pages are easy to find. Home, About, Services, and Contact should be obvious.
    • Use clear, common-sense labels. For example, no one knows what “Solutions” means—just say “Services.”

    We design smart, user-friendly navigation on all sites—so your visitors actually stay and explore.

  5. Your website looks outdated

    Your website is a reflection of your business. If it looks old, cluttered, or homemade, people will assume the same about your company.

    Why it’s a problem

    • Outdated websites make businesses look unprofessional.
    • Visitors judge your credibility based on design (looks matter!)
    • A fresh, modern site builds trust instantly.

    How to fix it

    • Use a clean, modern design. No clutter, no Comic Sans, no blinking text.
    • Update your content regularly. If your last blog post is from 2017, it’s time for a refresh.
    • Invest in a professional site. A great website pays for itself in new customers.

    We build modern, professional websites that make businesses look professional and trustworthy.

Ready for a website that works?

If your website is slow, outdated, or just not getting results, it’s time for an upgrade. We build fast, mobile-friendly, modern websites—so you can stop worrying about technical issues and focus on running your business.

  • Custom-designed for your brand
  • SEO-optimized to attract customers
  • Built for speed, mobile, and growth

If your website is holding your business back, let’s fix it.

Contact

1072B Massachusetts Ave
Arlington, MA 02476

(617) 871-0550

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